Radhika, Aalthady Maloor, K. Jesy Thomas, and Rajesh K. Raju. ‘Geographical Indications as a Strategy for Market Enhancement-Lessons from Rice GIs in Kerala’. The Journal of World Intellectual Property. Published ahead of print, 5 May 2021.
Abstract: Geographical indication (GI) is a collective right, and its success depends largely on the collective action of target groups and effective governance by the implementing agency. The study, using the Institutional Analysis and Development framework, highlights shortcomings in the institutional, technical, and participatory aspects of GIs in the Indian context.
The rice GIs of Kerala, viz., Navara Rice, Palakkadan Matta Rice, Pokkali Rice, Wayanad Jeerakasala Rice, Wayanad Gandhakasala Rice, and Kaipad Rice were selected for the study. The objective of GI recognition was achieved from the protection point of view, but as the registered proprietors have not initiated the participatory process with regard to marketing and promotion, no effects in this regard were achieved except by Kaipad rice.
The average prices of all the rice GIs in Kerala have increased post–GI registration. But the question is whether the price is sufficient to sustain the farming of these speciality rice. These products reach the end consumers at a very high price, but its benefits do not reach the producer. After GI recognition, focussed interventions from institutional arrangements are necessary.
More info: https://doi.org/10.1111/jwip.12189
Reposted from Kerala Scholars eGroup
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